Client’s previous efforts were far below market standards and costs were very high which did not make sense for them to continue spending money. They eventually terminated their contract with their previous marketing team.

We spent time in learning the client’s customer avatar. We study their pain points and target them by creating a Google search campaign structured to convert visitors to leads and bring maximum people to our landing page. As a result, Cost per lead dropped to $44 with a phenomenal CTR of 8.44%.

Client had very high cost per lead of $54/ lead and the leads quality was very poor.

We identified that the loophole in the system was the poor landing page design the client had. Moreover, the campaign objective was not accurately set. We mapped out multiple issues and corrected them to achieve the best results possible